Scruffs Workwear chose to partner with us to increase brand and product awareness with UK tradespeople within the competitive workwear landscape, and create Scruffs advocates. The campaign also aimed to increase consideration to purchase and drive traffic with the aim of conversion.
A year-long campaign was developed which consisted of a regular drumbeat of product focused video reviews, to showcase the technical features of the product range, and creative video content to peak interest and reach a mass audience.
ROI. Scruffs achieved double-digit sales growth during the campaign. On average the product review videos saw a sales increase of 490% of the products featured post distribution of the content.
Consideration. Scruffs improved their brand position in an independent research study which showed them move from fourth to first in their sector on key parameters such as quality, comfort and technical specification.