Communities

A community is a living, breathing entity. Your audience may care about what you have to say, but your community connects the people who care and brings them together to form a shared identity. Unlike an audience, you cannot buy a community. At Electric House, before anything else, we provide value to our communities.

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On The Tools

On the Tools is the largest, and most engaged construction community in the UK.

The mission to ‘connect construction’ is rooted in the belief that those in the construction industry deserve the same opportunities as those within the white-collar world.

You will find On The Tools across all major social media platforms.

Many household brand names work with the On The Tools community to entertain, educate, and most importantly engage. Recent clients include Citroën, The Cabinet Office, Toolstation and Subway… to name but a few!

81%

Male
Demographic

5M+

Followers
Across all channels

10.4K

New Followers
Every single week

On a Budget

On a Budget is a social community for problem solvers and money savers.

Our pages and groups help members to save time and money and offer a safe space to learn and share new ideas. We inspire people and offer practical solutions to solve everyday problems.

From DIY to fashion, our vertical groups offer a safe space for UK value seekers to get inspired, swap ideas, and discover new ways to add a little extra to their lives.

Big and small brands alike work with the On a Budget community to reach over three million household warriors. From brand group memberships to bespoke campaigns, some of the latest clients to work with On a Budget include Wilko, Harris brushes, Brewers Decorator Centres, and I Want Wallpaper.

1,000

Posts to the groups
Every day on average

3.5M

Community
Members

84%

Female
Demographic

Ministry Of...

Ministry Of is a community dedicated to reaching Gen Z.

Originally commissioned by TikTok, and subsequently picked up by Snapchat, the MO community includes Ministry of Science, Ministry of History and Ministry of Trivia.

Edutainment at its finest, MO content is funny, informative and anarchic, representing a community of people who love to laugh as they learn.

The newest community within the Electric House group, collaborations so far have included the Royal Society of Chemistry, and the UK Space Agency for a live-streamed educational commentary about the landing of the Perseverance Rover, the Met Office for Earth Day, and a discussion with Ian Hamilton from the University of York about mental health and addiction during the Covid pandemic.

472K

Followers
Across social

309K

Followers
for the Ministry of Science

100K

Views of
Mars landing live stream

lets get it on

Let’s talk about what you need and how a partnership with us will help you to hit your marketing goals. Arrange a call using the form opposite and we’ll be in touch.