Dec 11th 2019

Construction workers choosing not to vote in the UK General Election

Our online construction community, On The Tools, created a poll on Facebook and Instagram, to establish how many people within the construction industry would be participating in the 2019 UK General Election. 

31% of those polled on Facebook, and a staggering 49.5% of those polled on Instagram, stated that they would not vote.  

26,900 people completed the poll on Facebook, where they were asked the question “Are you going to vote in the General Election?’. 

2,056 people responded to the On The Tool’s poll on instagram, where they were asked “Are you voting in the General Election?”. 

– 69% of respondents on Facebook said Yes, that they would be voting in the General Election

– 31% of respondents on Facebook said No, that they would not be voting in the General Election

– 50.5% of respondents on Instagram said Yes, that they would be voting in the General Election

– 49.5% of respondents on Instagram said No, that they would not be voting in the General Election

The On The Tools Facebook page has an 82% male following, and 65% of the community are within the 25-34 age bracket.

The On The Tools Instagram account has a 92% male following, and 69% of the community are within the 18-34 age bracket. 

The comments we receive via our On The Tools Facebook and Instagram highlight how disengaged people are with this election, resulting in such a high percentage of them declaring that they will not vote via our polls.

With the construction industry accounting for a sizable chunk of the UK’s population, and around 6% of the UK’s GDP it’s a big issue that people within the construction community are choosing not to vote.

As a social media publisher, we remain politically unbiased and aim to highlight the views of our online communities, in this instance, giving a voice to UK construction.

In October 2019 On The Tools content was watched by more UK males than any other media property on both Facebook and Youtube (9.8M unique viewers).

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