With a new sports-nutrition product ready for launch, H&B wanted to tap into the opportunity of social to reach new customers and to turbocharge their following. That’s why they came to Electric House.
The sports nutrition market is undeniably crowded, and consumers can be sceptical of new brands. We knew we needed a bold campaign to cut through the competition, build trust and engage the audience. To do this we built a campaign around thumb-stopping visuals as part of an exciting video series, utilising the weight and hype a leading industry influencer can bring to a product push.
Partnering with boxer and fitness influencer Tommy Fury, we created 4 aspirational videos to bring the product to life. This was paired with an audience grabbing competition, pushed through the Holland & Barrett and influencer channels, bringing together a combined audience of existing and prospective customers. We further repurposed the series content to extend the PR outreach of the campaign, bringing the product to as wide a demographic as possible.
Holland & Barrett wanted to reach a new audience and by using an established name, we achieved this with style. On social, we helped H&B reach over 7.5 million people, boosting their social following by 1,000 after the first post alone. Away from social, the buzz continued as we drove over a quarter of a million new customers to the Holland & Barrett website in just two days, with the campaign being picked up by the MailOnline.