Sep 30th 2020

Selling Social – with Abbie Swindell


With Facebook announcing its plans to expand further on it’s e-commerce offering through Shops, it’s clear to see that the opportunity for brands to sell their products online is soon to be greater than ever before. 


“Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.”


Alongside Shops itself, Facebook are also going to be rolling out live shopping experiences (think QVC meets social), offering the ability to buy directly through messenger and other features which make the users’ shopping experience more personalised.


With Facebook putting such a focus on providing the ability to sell products in multiple different ways, it eliminates the concern of driving traffic away from the platform if you are a business which sells physical goods. 


We’re really excited to see what other features Facebook rolls out surrounding e-commerce, and recommend that anyone who sells products gets on Shops ASAP!


In other social e-commerce news, TikTok began rolling out their partnership with Teespring in September, which allows creators to sell merchandise through TikTok itself! Through the feature, creators will be able to “create their own products on Teespring, push it directly to TikTok, and then have fans be able to buy products directly through TikTok,” said Teespring CEO Chris Lamontagne.


To find out more about Facebook Shops, click here

To find out more about Tik Tok’s partnership with Teespring, click here