TikTok is one of the fastest-growing social platforms with a massive user base, meaning that it is perfect for your brand to jump on… but how? With it being short-form content, quick, snappy and easy to consume, it’s not the same sort of content that you’re used to creating so it can be tricky to know where to start. Here are some TikTok tips to help you get started.
When joining a new social platform, it can always be easy to just post what you’ve posted everywhere else, but it pays to not repurpose content on TikTok. By providing your new audience with new content, you have the opportunity to test new ideas for your brand and market in a new way which you can’t achieve elsewhere. Not only that, you also have the opportunity to push your existing audience over to TikTok for them to experience a different style of content to connect with your brand.
With TikTok, you want to ensure that you’re being consistent with your content. By being consistent, you are showing your audience that you are active and present, which gives them more reason to get invested in your content as they know what to expect. Whether this is daily posting or having a routine of posting 2-4 times a week, if you start like this and stick with it, not only does your audience know what to expect, but it will work in your favour of the TikTok algorithm and performing well on the ‘For You’ page.
When there is a new trend, challenge or hashtag about, the app is providing you with a massive chance to boost your account. Even if the trend isn’t directly relevant to you, perhaps use wordplay or a specific skill that you represent on your account to create a video that people will enjoy. By involving your brand in this, you are opening yourself up to a major growth opportunity as it will be pushed through the ‘For You’ page more, whilst also featuring under the relevant tab on the discover page, giving people another fantastic opportunity to find your video and the opportunity to click through onto your account.
It’s very well known that TikTok has a different audience base compared to platforms such as Facebook, so you really have to get to know your audience. You can do this by testing different styles of content and read and take on board the comments left by the audience. Alongside this, you want to make sure you are liking comments that get left on your videos and replying to them to show your audience that you are active and they can then form a connection with you. By getting to know your audience, you can then create content that works well for them and you and grow alongside the platform.